Logotypes

A logotype commonly known as logo is a graphical object which is mainly used to uniquely identify businesses, products, services, institutions, agencies, associations, events, or any other kind of organizations in order to differentiate their own sign from other entities. A logo is a trademark generally written with a special way of characters and arranged in a particular way, but it must be legible.
According to the writer “Jakob Trolback” A logotype is used by many organizations to differentiate their brands from competitors and make it recognizable to customers. Also it states that logotypes are important once the perception of the brand is changing.