Correction of the quiz of the concepts

Advertising
Is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media (Arens and Schaefer, 2007: 4).

Full-service agencies
Agencies that supply all forms of marcom and not just advertising, sales promotion, or publicity per se

Marketing
Is an organizational function and a set of processes for creating communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Arens and Schaefer, 2007: 5).

Synergy
IMC is a concept and process. The concept of integration is wholeness. Achieving this wholeness in communication creates Synergy, because each element of the communications mix reinforces the others for greater effect.
The synergy of mixed media.
To reach people who are unavailable through only one medium
To provide repeat exposure in a less expensive secondary medium

Buzzword
Word-of-mouth (WOM) advertising

Clutter/Noise
When many messages compete for attention, so viewers become confused and often misidentify the product /(Arens and Schaefer, 2007: 325).

Narrowcasting
When media companies use TV to reach more specialized audiences with select interest (Arens and Schaefer, 2007: 18).

Image
Overall consumer perceptions or end-user feelings toward a company along with its goods and services (Clow & Baack, 2007: 55).

Corporate Logo
The symbol used to identify a company and its brands, helping to convey the overall corporate image (Clow & Baack, 2007: 55).

Stimulus Codablitiy
Items that easily evoke consensually held meanings within a culture or subculture (Clow & Baack, 2007: 55).*

Salience
When consumers are aware of the brand, have it in their consideration sets, regard the product and brand as a good value, buy it or use it on a regular basis, and recommend it to other (Clow & Baack, 2007: 55).

Brand
Represents a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition (Shimp, 2007: 32).

Brand Equity
A set of brand assets that add to the value assigned to a product (Clow & Baack, 2007: 55).

Flanker Brand
The development of a new brand by a company in a good or service category in which it currently has a brand offering (Clow & Baack, 2007: 55).

Co-branding
Offering tow or more brands in a single marketing effort (Clow & Baack, 2007: 55).
Revenue premium
The revenue differential between a branded item and a corresponding private labeled item.

ROMI
The idea of return on investment (ROI), which is well known in accounting, finance, or managerial economics circles, is referred to in marketing circles as ROMI, or return on marketing investment.