Assignment 1:

The advertising first shows people walking in a military way it is way to show how the society is used to be at the period. Through this advertising, it portrays to the viewers that they will be exposed to something that will control of influence them strongly. In the middle of the advertising, woman is showed running in the heart of scene create a contrast in the picture because this woman comes wearing short and bright clothes. However, others were wearing dark ones. This women represents the quality of the product as new, and resilient.
The slogan that announce the product of the new Macintosh is made at the end of the advertising showing that this product will transform and revolutionized the prospect of the technology. Bringing the new Macintosh will change the sustainable way of people using technology. In biref, ad the end end of the ad, the slogan is: "1984 won't be like 1984". It means this product wants to show that it will change the technology area and improve the life of people.