Analyze the ad in lights of the four consumer characteristics, namely behaviorgraphics, psychographics, demographics and geodemographics

Demographics: it reflects the measurable population characteristics. It can through age, gender, income, or level of education. This advertising is targeting both gender men and women aged from 18 to 30. Trough this advertising, the ethnicity plays a big role since we can distinguish the difference of colour of the two youth the girl is white and the boy not. This show the parity and non discrimination sense of the ad.

Geodemographics: is the characteristic that is based on the premise that consumers who reside within geographic clusters such us Zip code, and neigh hood share. The main target market of the ad that is the teenagers would be from the United States or Europe. This advertising tries to deliver a message of a free society: like the sex appeal.

Psychographics: it captures aspects of consumers’ psychological make up and lifestyle including their attitudes, values, and motivation. Here, in this advertising the targeted segment teenagers targeted share the same lifestyles, interests or values and, their motivation.

Behaviorgraphics: this consumer characteristic represents information about the audience behaviour. Most of the time, these information can be through simple observations or online data. in this case, the youth’ behaviours in terms of their past purchase their search activity.