Logotypes

A logotype commonly known as logo is a graphical object which is mainly used to uniquely identify businesses, products, services, institutions, agencies, associations, events, or any other kind of organizations in order to differentiate their own sign from other entities. A logo is a trademark generally written with a special way of characters and arranged in a particular way, but it must be legible.
According to the writer “Jakob Trolback” A logotype is used by many organizations to differentiate their brands from competitors and make it recognizable to customers. Also it states that logotypes are important once the perception of the brand is changing.

Assignement 3:
my video about swatch is posted in youtube in the following link:
Please check http://www.youtube.com/watch?v=KcYUqjfC7Ng

Analyze the ad in lights of the four consumer characteristics, namely behaviorgraphics, psychographics, demographics and geodemographics

Demographics: it reflects the measurable population characteristics. It can through age, gender, income, or level of education. This advertising is targeting both gender men and women aged from 18 to 30. Trough this advertising, the ethnicity plays a big role since we can distinguish the difference of colour of the two youth the girl is white and the boy not. This show the parity and non discrimination sense of the ad.

Geodemographics: is the characteristic that is based on the premise that consumers who reside within geographic clusters such us Zip code, and neigh hood share. The main target market of the ad that is the teenagers would be from the United States or Europe. This advertising tries to deliver a message of a free society: like the sex appeal.

Psychographics: it captures aspects of consumers’ psychological make up and lifestyle including their attitudes, values, and motivation. Here, in this advertising the targeted segment teenagers targeted share the same lifestyles, interests or values and, their motivation.

Behaviorgraphics: this consumer characteristic represents information about the audience behaviour. Most of the time, these information can be through simple observations or online data. in this case, the youth’ behaviours in terms of their past purchase their search activity.

Assignment 1:

The advertising first shows people walking in a military way it is way to show how the society is used to be at the period. Through this advertising, it portrays to the viewers that they will be exposed to something that will control of influence them strongly. In the middle of the advertising, woman is showed running in the heart of scene create a contrast in the picture because this woman comes wearing short and bright clothes. However, others were wearing dark ones. This women represents the quality of the product as new, and resilient.
The slogan that announce the product of the new Macintosh is made at the end of the advertising showing that this product will transform and revolutionized the prospect of the technology. Bringing the new Macintosh will change the sustainable way of people using technology. In biref, ad the end end of the ad, the slogan is: "1984 won't be like 1984". It means this product wants to show that it will change the technology area and improve the life of people.