First of all, this adv is having the same entry as the cartoon « the Simpson». The only difference that exist is that the cartons personages are replaced by real ones. The way of dressing of the real characters, the way of behaving, and sitting in the sofa in from of the television are pretty same of the ones in the cartoons. Here, the designer of the advertising assumes that people watching the cartoons already experienced « the Simpsons ». In Fact, it is considered to be a good idea since it is an original one in terms of design and creativity.
Moreover, The use of this cartoons is mainly evoking humorous appeal, and this kind of appeal is known by being the best way in the success of many advertisements. It transmits the message to the listens through a channel of zany and funny way. In addition of the comical appeal used in this advertising, we have the music one which is strongly present in the ads, it take listener’s attention and memories regarding « the Simpson ».
